I’m a seasoned UX Designer and Design Leader with 8+ of experience designing user centred digital products across public sector, ecommerce, gaming, and SaaS. I’ve worked on both internal and customer facing experiences, giving me a strong foundation in designing for complex systems and diverse user needs.

I’m excited about where the design industry is headed and actively use AI tools to speed up and strengthen my workflow. By integrating generative AI into my everyday process, I’m able to focus more deeply on solving real user problems in thoughtful and holistic ways.

User research is at the core of my practice. I’m most passionate about understanding people’s goals, behaviours, and pain points, and translating those insights into intuitive experiences. I use Figma and AI tools to rapidly prototype, test, and iterate on ideas grounded in research and validated through user feedback.